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Friday, March 13, 2009

INFINITI ESSENCE CONCEPT DEBUTS AT GENEVA MOTOR SHOW - REPRESENTS THE MAGNIFICATION OF "INSPIRED PERFORMANCE"

ROLLE, Switzerland (March 3, 2009) – The essence of the Infiniti brand distilled into one car and then taken to the extremes to satisfy the world’s most demanding car enthusiasts – this is the Infiniti Essence. Presented as a concept at the 79th International Motor Show of Geneva, Essence is a celebration of Infiniti and its 20 years history as a creator of performance cars. But equally it is an inspiring exploration into the brand’s future. The dramatic design, technology and performance statement is a 592-horsepower, rear-wheel-drive gasoline/electric hybrid coupe.

The Essence Concept showcases many of the technologies, including hybrid, and design cues that will distinguish Infiniti production cars of the coming years. And, by steering Infiniti’s guiding principle of “Inspired Performance” into the luxury super-coupe market for the first time, it reaffirms Infiniti’s place among the world’s most exclusive and vibrant car brands.



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